RETENTION TRAINING COURSES
RETENTION GURU PROVIDES A VARIETY FO TRAINING PROGRAMMES TO SUPPORT YOUR BUSINESS. EACH HAS BEEN SPECIFICALLY DESIGNED TO MAXIMISE THEIR EFFECTIVENESS IN THE TIME ALLOCATED ...
WHO IS IT FOR? - Training is appropriate to all levels of staff and can be delivered to specified groups (managers, gym team, and/or receptionists) or to mixed groups.
These programmes will change the way clubs and centres operate and will have a profound effect on the enjoyment and long-term adherence of members. The result of this more proactive approach will ultimately have an equal and profound effect on the business as a whole.
BELOW ARE DESCRIPTIONS OF EACH MODULE - A MENU OF TOPICS:
UNDERSTANDING THE MEMBER EXPERIENCE - This training is usually delivered as a half-day session in two parts, a seminar followed by a workshop. This allows for the session to be repeated am/pm, depending on total numbers of staff for each operation.
MANAGER TRAINING - The key to any long-term improvement to the customer experience lies with the manager’s ability to manage the process and their staff in the delivery of the new intervention. Training managers in the key elements of the customer strategy provides a consistent and sustainable approach that is deliverable long after the original training.
APPLY PSYCHOLOGY TO THE SALES PROCESS - This training programme consists of both formal and informal sales, influencing, persuasion skills and behaviour change techniques. It is designed to be delivered where an existing sales process is in place, to supplement and refresh the sales approach.
CONFIDENCE AND INTERACTION - Interaction has been shown to increase member retention by 14-30 months. Therefore, developing the appropriate skills in all staff is vital to any business looking to increase retention, reduce attrition and improve member loyalty. This training will teach staff how to start and maintain a conversation with any member - a skill that challenges many managers, fitness staff and personal trainers.
The key to delivering an excellent personal performance is self-confidence. Rapport will never be established with others if staff are not confident in their own behaviours, within their own facility.
UNDERSTANDING MOTIVATION IN SELF AND OTHERS - Imagine what you could accomplish by identifying motivational triggers from simple conversation! This programme will teach you how to recognise what will stimulate and maintain someone's motivation and, conversely, what will turn them off. You will also learn how to specifically match your language and processes to theirs to spark interest and enthusiasm.
Based on years of study and work with people and organisations, this training will teach practical, real world ideas and skills to motivate both the learner and others. You will learn how to understand, predict and influence behaviour. This is the first step to achieving your quantum leap in communication.
NEGOTIATION BEHAVIOUR CHANGE - The aim of this training is to teach staff how to produce long-term behaviour change in members. Based on a mix of psychological methods, attendees will develop multiple skills to negotiate behaviour change, which can be used in a variety of situations.
"THE KEY TO DELIVERING AN EXCELLENT PERSONAL PERFORMANCE IS SELF-CONFIDENCE. RAPPORT WILL NEVER BE ESTABLISHED WITH OTHERS IF STAFF ARE NOT CONFIDENT IN THEIR OWN BEHAVIOURS WITHIN THEIR OWN FACILITY"
TRAINING CONTENT AND FORMAT - All training is delivered in a workshop format. Each approach is introduced and the rationale for inclusion explained. Then, using role play and task development, staff practice under supervision working in small groups. These courses can be delivered individually or combined and are suitable for all staff working within a health club or leisure centre.