RETENTION ACADEMY TAKES THE VERY BEST OF THE STRATEGY DEVELOPMENT WORK I DO WITH MY VIP CLIENTS AND DELIVERS IT IN THREE DAYS, TO PROVIDE OPERATORS OF SMALL TO MEDIUM SIZED BUSINESSES WITH AN OPPORTUNITY TO TACKLE RETENTION HEAD ON ...
During 2014 I ran a programme called six-by-six where I worked with six operators one day per month for six months. Whilst it was an resounding success I believe it took too long to achieve the results.
But one of the biggest learning's was the benefits that come from having an implementation team. Each business had a different mix of staff but essentially it was four-six people who would be responsible for making things happen.
They included fitness managers/directors, club managers, marketing managers and operations directors. Now, your business may not have those titles or those titles may all belong to just one person, but the point is they had a small group of people that made things happen.
WHO IS THE RETENTION ACADEMY FOR? - This programme is for independent clubs, public and education sector operators who have around 1-10 facilities. You and your colleagues accept that you will have responsibility to drive the changes in your business once you have completed the course. You also understand that you will need to put action into your action plan to make it work.
WHO IS IT NOT FOR? - Operators that believe retention miracles will happen just because they signed up to the programme. If you think listening is the same as doing or have the title manager but don't actually like to manage, this programme is not for you.
"AT THE END OF THE THREE-DAY COURSE, YOU WILL HAVE A STEP-BY-STEP PLAN TO TAKE BACK TO YOUR CLUB AND THE TOOLS TO IMPLEMENT IT STRAIGHT AWAY"
HOW DOES IT WORK? - Over a three-day period we congregate in a large conference room with six to ten tables. Each business will have a table that can seat four-six people - your implementation team.
The sessions will be a mix of my very best content and situational workshops where you will be required to work on your solutions in your implementation groups. I will supervise, guide and advise you at all times whilst in the room. I will also have my team with me who are experienced operators themselves.
You will be required to explain what your current situation is and, as the programme is delivered, what you will and won't change in your business and why. You need to be happy with explaining your business situation in front of others. I am not talking detailed finances, but what the challenges are, where you struggle and so on. Other organisations often recognise when they have the same problem and some happily provide examples of how they solved that problem.
At the end of the three days you will have a step-by-step plan to take back to your club and implement. It's a great way to get alignment from your staff and create some momentum in your business. You will also have opportunities to follow up with me regarding your implementation plan once the three days are over.